“What if we cared about those in poverty as much as we cared about celebrities?”
That is the question being asked in a brilliant new Canadian social services campaign, which aims to get homeless and poor single mothers into education and career programs.
Woodgreen Community Services in Toronto enlisted the help of advertising company DDB to create the campaign, that includes posters and a genius television ad running on local stations. Read more
(Source: tubooks, via trilla-xo)